Sun protection is essential whenever we spend time at the beach, in the water or simply outdoors. However, anyone who has used a mineral sunscreen will probably be familiar with one of its most common drawbacks: the white marks that can remain visible after application.
To address this, EQ has introduced the new Tinted Sun Milk SPF50, a mineral sunscreen with a lightweight, subtly tinted texture developed to provide high UVA and UVB protection while creating a more natural-looking finish on the skin.
Available in 50ml and 100ml sizes, this new sunscreen combines sun protection, water resistance and a certified organic formula while remaining true to EQ’s connection with surfing, the ocean and an active outdoor lifestyle.
What is a tinted sunscreen?
A tinted sunscreen contains pigments that help the formula blend more naturally into the skin.
With the new EQ Tinted Sun Milk SPF50, the subtle tint has been developed to minimise the white marks commonly associated with mineral sunscreens. Once applied, it leaves a natural, bare-skin finish without turning the product into a foundation or make-up product.
It is precisely this combination of mineral protection and a discreet finish that sets the new Tinted Sun Milk apart from traditional sunscreens.
High mineral UVA and UVB protection
EQ Tinted Sun Milk provides SPF50 UVA and UVB protection, making it particularly suitable for intense sun exposure and for sensitive skin or skin that is prone to sunburn.
Its formula uses 100% mineral-origin filters, including zinc oxide and titanium dioxide. The mineral pigments responsible for its tint help the product blend visually into the skin, reducing the typical white appearance associated with mineral sunscreen.
The lightweight texture is designed to spread easily across both the face and body. According to EQ, it does not run into the eyes during use — a particularly important feature for anyone who practises surfing, bodyboarding, SUP or other outdoor activities.
Made for the water and an active lifestyle
EQ was born from a close connection with the ocean and water sports, and that identity is reflected in the new Tinted Sun Milk.
The formula is highly water-resistant, making it suitable for beach days and activities where the skin is regularly exposed to sunlight, water and perspiration.
However, no sunscreen should be applied only once for an entire day. It should be reapplied frequently, particularly after swimming, sweating or towel drying.
For effective protection, EQ recommends applying the product generously and evenly before sun exposure. Using less than the recommended amount will reduce the level of protection provided.
A certified organic formula
In addition to sun protection, the formula is a central part of this new product’s identity.
EQ Tinted Sun Milk SPF50 is COSMOS Organic certified by ECOCERT and formulated without chemical sunscreen filters, alcohol, parabens, silicones or phenoxyethanol.
Its main features include:
High UVA and UVB protection;
100% mineral-origin filters;
Tinted texture with a natural-looking finish;
Highly water-resistant formula;
Suitable for the face and body;
Suitable for all skin types, including sun-sensitive skin;
COSMOS Organic certified by ECOCERT;
100% naturally derived fragrance;
Vegan-friendly formula;
Free from alcohol, parabens, silicones and phenoxyethanol;
Made in France.
The formula also contains glycerine, jojoba esters, vitamin E, aloe vera and sunflower oil, among other ingredients.
The result is a sunscreen designed to combine protection and comfort with a more discreet finish for everyday use.
Paradise Glow: a fragrance inspired by summer
The new Tinted Sun Milk features Paradise Glow, described by EQ as a sunny floral fragrance.
It may be a small detail, but it brings the brand’s relaxed and sensory identity to this new launch: long days, salty skin and time spent beside the ocean.
The fragrance is of 100% natural origin, remaining consistent with EQ’s commitments to carefully developed and certified organic cosmetics.
50ml or 100ml: which one should you choose?
EQ Tinted Sun Milk SPF50 is available in two sizes, allowing you to select the most suitable option for your intended use.
EQ Tinted Sun Milk SPF50 – 50ml
The compact 50ml format is easy to carry. It is a practical choice for keeping in a backpack, beach bag or travel bag, ensuring it is always available for reapplication throughout the day.
EQ Tinted Sun Milk SPF50 – 100ml
The 100ml format provides a larger quantity of sunscreen, making it more suitable for frequent use and regular application to both the face and body.
The formula and level of protection are the same in both formats. The best choice will therefore depend on how frequently you use the product and how much you want to carry.
How to apply EQ Tinted Sun Milk SPF50
Shake the product well before use to ensure that the formula and tinted pigments are evenly mixed.
Then:
Apply generously and evenly before sun exposure;
Spread carefully across the face and any exposed areas of the body;
Reapply frequently throughout the day;
Reapply after swimming, sweating or towel drying;
Combine sunscreen with protective clothing, a hat, sunglasses and time spent in the shade.
Even when using SPF50 protection, prolonged exposure during the strongest hours of sunlight should be avoided.
Mineral protection with a more natural finish
The new EQ Tinted Sun Milk SPF50 has been developed to address one of the main challenges associated with mineral sunscreens: providing high protection without leaving overly visible white marks.
Its combination of mineral filters, a subtly tinted texture, water resistance and organic certification makes it an especially interesting option for anyone who spends a significant amount of time at the beach or practising outdoor activities.
High protection, a natural-looking finish and a formula developed with the identity of a brand born beside the ocean.
Discover the new EQ Tinted Sun Milk SPF50, available in 50ml and 100ml sizes at SurfersLab.
